About

Andrew Thomas Reid has spent the last decade shaping what music looks like. As SVP of Creative at Atlantic Records, he oversaw the visual identity of artists across every corner of contemporary music — commissioning and producing hundreds of music videos, campaigns, and cultural moments that defined eras.

His work spans Charli xcx's Clio Award-winning brat campaign, the album photography and packaging art direction for ROSÉ's debut solo album Rosie, Turnstile's visual album Never Enough — which premiered as a feature film at Tribeca — and the creative direction behind Alex Warren's breakout as VMA Best New Artist. He shaped visual worlds for Skrillex, Fred again.., Paramore, Lizzo, and dozens more. Two of his projects premiered as feature films. One of them went to Sundance.

Before Atlantic, he produced brand campaigns at The Infinite Agency for Budweiser, Bud Light, the Golden State Warriors, and the LA Rams. And before that, he built the Clubhouse — a co-living artist development community in Ditmas Park, Brooklyn, where he recruited and managed over 70 artists. Residents went on to Grammy recognition, tours with Prince and Taylor Swift, and global campaigns with Red Bull. He turned it into BKLYN1834, a media company backed by Judy McGrath, former CEO of MTV. He took it to SXSW. The New York Times gave it a full page. It deserved more.

He's also a musician and producer — with credits alongside Theophilus London and Freddie Gibbs. More recently, he created Kimi Kurro, an AI artist project he built from the ground up — music, visuals, identity — that hit 10,000 monthly Spotify listeners in its first month.

Now he's working at the intersection of music, film, and artificial intelligence — exploring what happens when a decade of visual instinct and a lifetime of making music meets tools that didn't exist two years ago.